Redwood Strategic –––– Brand Campaign
Client.
Tottus - Redwood
Description.
Launch of the new Tottus in-store clothing brand, Redwood, for the Peruvian and Chilean markets.
Main Concept:
Redwood celebrates and seeks to improve the daily lives of all families.
It invites us to celebrate and value everyday life always with lots of attitude.
It invites us to celebrate and value everyday life always with lots of attitude.
Task:
Brand id and pieces for campaing, digital and print.
Ad Agency:
La Clinika Design Lab
Intention:
Value the authenticity and attitude of families in their daily adventures.
Redwood's world is playful, it has lots of colors, doodles that help decorate the pieces and inspires fun and exploration.
The Tottus universe will be present in Redwood's pieces through green hints in its accessories and styling.
Art direction: Ena Andrade · Silvia Tomasich
Creative direction: Diego Degregori
Director & filming: Francesca Danovaro
Production: Karen Albuquerque · Mafer Galarza
Styling: Las Marias - Vanessa Vila | Andrea Garcia
Styling assistant: Antonieta
Photography: Ivan Salinero
Makeup: Luis Salcedo
Hair: karina Sian Jimenez
Post-production: Grecia studios & Dali Chira
